Clare Britt

Downtown
photograph
16 x 20 in.

This series of photographs deals with living in a consumerist society where humans are bred to shop. Is the role of the woman defined by how she chooses to spend her money, as well with how she presents herself to the public? The work explores the anachronisms of 1950’s ideals set in present day consumer environments. American culture embraced fashion which defines how we should look. The ideals that followed the War were good value, kept houses, beautiful women, and shopping, with the promise of greater consumption. As viewer, you become witness/voyeur to everyday acts of modern-day society.

© Clare Britt