1. Full Serving – hand cut found cardboard packaging; 15.5 x 8.5 in.
2. Whole Grain – hand cut found cardboard packaging; 16.5 x 13.5 in.
Everyday design that surrounds us act as reflectors of our cultural values of art, utility, food, and convenience. Contemporary packaging; the photography, layout, and colors that entice me to make a purchase, becomes the way I reflect upon the values of American middle class society, the methods of containment from the past, and the choices I make for my own family. The contents inside each package mostly contrast the marketing used on the outside. I explore this contrast further as I observe the design of processed food containers (boxes, plastic film, blister packs) in relation to the whole food containers (nets, baskets, ceramic vessels) of our ancestors.
© Emily Newman